Gemma began her career as a travel writer in Africa before moving to the nonprofit sector, holding senior communications roles at organisations including ActionAid and Red Cross. She entered the campaigning sphere as communications manager for a NSW state MP, alongside her freelance career as an in-demand copywriter.

Gemma is now a communications and messaging consultant, helping organisations tell new and fresh campaign stories in strategic ways. She's an Associate at Common Cause, a consultancy that helps social and environmental organisations change systems at the core by strengthening the intrinsic values that underpin our care for one another and our planet.

Our approach is based on decades of research from the fields of social psychology and cognitive linguistics, and our mission is to shift cultural values to create a more equitable, sustainable and democratic society.